Why Oscars' 10 Best Picture Nominees Experiment Failed and What Happens Now
Explains here . Why change after the equally shocking change from five to ten noms two years ago? And who wins and loses under the new system?"It’s probably a smart move," says one academy member. "Ten was stupid in the first place. I talked to 60 people, five of them had 10 best picture picks. Let’s face it, they just don’t make movies like they used to. But nobody wanted to object because the goals were obviously noble. It wasn’t just that Warner made them feel bad after Dark Knight the 2009 board of governors' vote to make it ten noms was unanimous, though Tom Hanks abstained. "How in the f--- could they have had a unanimous vote with one abstention and yet reverse themselves so completely two years later?" asks the amazed academy member. "They were going to leave it for three years."
STORY: Academy Revises Best Picture Rules; Can Be 5 to 10 Nominees did], because they have their own category," says the academy member. Animation people were peeved that AMPAS only permitted three noms in that category last year. To soothe both camps, AMPAS made an animated feature less likely to show up in best picture noms (unless it gets many No. 1 votes) and increased the probable number of noms in the animation category. If there are 15 animated feature releases in 2011 as in 2010, they will get four animation noms, not three as in 2010.
One chief reason for the new best picture system is that with 10 noms, Oscar telecast ratings declined nine percent in 2011, and so did AMPAS's reputation for high best picture standards. "They felt, 'Omigod, we got hammered, derided, chewed up and spit out by the press who said we might as well be the Golden Globes,' " says the academy member. The new, hard-to-grasp mathematical voting system insulates AMPAS from criticism. "They thought, 'Let's let the algebra do it for us."
STORY: Academy Invites 178 Artists and Execs as New Members
The new rules may make campaigning more frantic and competition more bitter -- and entertaining. Or it could become more boring with fewer outlier wild cards. "That's true," says a campaign consultant. "Slots 9 and 10 are fun to play with. The effect of that is actually really good for the top two or three films as well.
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"You felt an obligation to watch Blue Valentine or The Messenger. You had to consider lots of films because they were in conversation. The swirl of conversation is good for business, as we all saw this year." But good for whose business?
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